Commerce
Commerce
A quick guide to reading your Dayparting Calculator results, and using them the right way.
Just want to see your own peak and dead hours?
Use the Dayparting Calculator →Upload your Amazon orders report, and the tool breaks your day into time-of-day windows, showing which hours bring in the most orders and which bring in the fewest. It also flags whether that pattern holds steady day after day, or whether it's too early to tell.
You don't need to prepare or clean the file first: just download the standard orders report from Seller Central and upload it as-is.
One thing to know upfront: if you've had very few orders recently, the tool will tell you it's too early to draw a conclusion rather than force a verdict on too little data.
You'll see one of three outcomes:
Your orders clearly concentrate in a specific window, and that window holds up consistently across your recent days. This is the case worth acting on.
There's a mild lean toward one window, but it doesn't repeat reliably day to day yet. Worth gathering more data before making changes.
Your orders are fairly spread out across the day. This is a normal, legitimate result, not every account has a strong time-of-day pattern.
This tool only looks at when orders happened. It can't see your ad spend or whether your campaigns ran out of budget partway through the day.
If you get a clear "Dayparting Recommended" result, that's a reasonable signal to raise bids in your strongest window and ease off in your weakest, once you've ruled out budget as the cause of any quiet hours.
If your result comes back "Weak Pattern," hold off on bid changes and re-check once you have more order history.
If it comes back "No Dayparting Needed," that's useful too, it means your time is better spent on other optimisations rather than a time-of-day strategy your account doesn't support.
Upload your orders report and see exactly which hours drive your sales.
Use the Dayparting Calculator →